From Marketing Pro to Co-Hosting Authority: Libby Ross Shares Her Journey on Hospitable's Podcast

How a seasoned marketer built Oklahoma's premier co-hosting business and what property owners can learn from her success ---

When Hospitable recently featured Co-Host Oklahoma founder Libby Ross on their podcast, it wasn't just another interview—it was a masterclass in building and scaling a successful co-hosting business.

In the 17-minute deep dive titled "Blending Marketing Expertise with a Passion for Hosting"(https://youtu.be/iJH5VExq88o), Ross shared invaluable insights that every property owner and aspiring co-host should hear.

The Marketing Background That Changed Everything

Ross's journey into co-hosting wasn't accidental. As an experienced marketing professional, she brought a unique perspective to the short-term rental industry that most property managers lack. Her marketing expertise became the foundation for Co-Host Oklahoma's impressive growth—now managing 40+ properties across multiple Oklahoma cities with a 4.92 guest satisfaction rating and 95% property owner retention rate. "The marketing background really helps with understanding guest psychology and what drives bookings," Ross explained during the interview. This insight has been crucial in achieving their 63% occupancy rate, significantly higher than many competitors in the Oklahoma market.

Key Takeaways from the Hospitable Interview Podcast

1. Building the Right Team Structure

Ross emphasized the importance of having the right people in the right roles. Co-Host Oklahoma's success stems from their carefully structured team: - Misty: Manages cleaners, supplies, and STR permits - Betty: Handles OKC properties - AirBabynBaby: Covers Norman and Tulsa locations - Janna: Manages Lake Eufaula spaces This geographic specialization ensures local expertise while maintaining consistent service standards across all locations.

2. The Technology Stack That Scales

During the podcast, Ross highlighted how tools like Hospitable have been game-changers for their operations. The integration capabilities allow Co-Host Oklahoma to manage communications, automate responses, and maintain their impressive 15-minute to 2-hour response time across all 40+ properties.

3. Choosing the Right Properties and Owners

Not every property makes the cut for Co-Host Oklahoma. Ross shared her criteria for selecting properties, focusing on those that can achieve and maintain 5-star ratings. This selective approach has resulted in their exceptional guest satisfaction scores and strong owner relationships.

Lessons for Property Owners

The Power of Local Expertise One of the key advantages Ross discussed was having "boots on the ground" across Oklahoma. From Norman to Tulsa, OKC to Lake Eufaula, their local presence allows for: - Faster response times for maintenance issues - Better relationships with local vendors - Enhanced guest experiences through local knowledge - More effective property staging and photography

Why This Interview Matters for the Industry

Ross's appearance on the Hospitable podcast represents more than just a success story—it's a blueprint for how marketing expertise can transform a co-hosting business. Her insights on team building, technology integration, and property selection provide valuable lessons for both aspiring co-hosts and property owners looking for management partners. The interview also highlights the importance of choosing co-hosting partners who understand both the technical and marketing aspects of short-term rentals. In an increasingly competitive market, having a co-host with proven marketing expertise can make the difference between a property that struggles and one that thrives.

Watch the full Hospitable podcast interview